Articles written by National Newspaper Association

National Newspaper Association|Sep 12, 2012

The newspaper business-both small and large papers-has sounded full-throated opposition this past month about a plan by the U.S. Postal Service to purposely entice advertising out of the newspaper so ads can be placed instead with USPS-favored stakeholder Valassis Inc., which bought direct mail company ADVO in 2006. The goal of USPS is to create more advertising mail. To newspapers that count on advertising to pay reporters and cover the news, this new venture is beyond alarming. Many think it will push some newspapers-already made fragile by... Full story